It was the 1960s and the mantra of the times was: "Turn on, tune
in, drop out” But our father, Dr. William Keith, had another message: “Eat
right, get fit and work out.” Dad opened his first gym, “Health House,” in
Mission Beach, San Diego. Health House had a gym, a juice bar (something way
ahead of its time) and was the scene of several muscle beach competitions.
As Dad continued to be a pioneer in the health industry, it was only
natural that he joined forces with Jack LaLanne, the legendary workout guru. If
you grew up in the 1960s and 70s, you certainly remember Jack LaLanne’s popular
TV show. Eventually, Dad ended up becoming a Vice President at the LaLanne
Paris Corporation. It was a partnership he was very proud of.
You are what
Our dad knew that good health begins with eating right. He became a
founder of whole food supplementation. He practiced what he preached, and
always followed a strict healthy, whole food diet. Naturally, he encouraged us
kids to eat healthy too. We grew up not knowing the wonders of Cocoa Puffs and
Twinkies. While we weren’t always so crazy about what Dad made us eat then,
now that we’re older we appreciate the healthy foundation he gave us.
As the years passed, our family started to grow, and grow and grow. One
year, Dad and Mom put all eight of us on a bus and we spent the next twelve
months on the road while Dad taught others about nutritional “quality over
quantity.” He had several products that he sold in stores across the country.
Yes, those were some pretty cozy times on the bus but we look back on that time
with fond memories.
As children, we were subject to Dad’s continuous experiments in
the kitchen. He would grind up natural whole food supplements and make healthy
concoctions. (Yes, getting all our vitamins was never an issue in our
household.) Finally in 1995, Dad hit the taste jackpot when he added whole food
supplements to a mix of organic peanut butter and honey. They were small,
delicious balls packed with nutritional awesomeness. Dad took one taste and
just said, “It’s Perfect!”
The Perfect Foods Bar was born.
Our family grew to number 13 of us brothers and sisters. (The one time
where quantity = quality.) And it
was inevitable when the oldest siblings started creating
their own healthy concoctions in the kitchen. In 2005, we decided to share
Dad’s recipe with everyone and started Perfect Foods Research, rooted in the
tradition of healthy living that was instilled in us from our youth.
The first few years were not easy, but having such a strong family and
a delicious product has helped us continue to grow. Dad was there to watch the
first few years of the growth of our family business. We were sad when he
passed away in 2009, but it is with great joy that we work together as a
family to keep his dream alive and share his nutrition principles with the