State of the Industry Report | Raising the Bar on Snack and Cereal Bars

When it comes to bars, consumers are faced with many options to satisfy their appetites. In response, Snack and Wholesale Bakery Magazine recently published their State of the Industry Report highlighting key trends, challenges, opportunities and notable brands making a meaningful impact within the crowded $5.7 billion dollar nutrition bar category.

P.J. Roustan, director of marketing here at Perfect Bar offered his insight on topics including the growing demand for alternative protein sources, new product formulations, cross-promotional strategies and the recent redesign of our packaging. Get the whole story…